How Edmonton Businesses Can Leverage Video Marketing for Social Growth
Video content isn’t just a trend—it’s now a necessity for businesses looking to stand out online. For Edmonton businesses, video marketing offers a powerful way to connect with your community, showcase services, and grow your audience.
Why Video Works in 2025 With platforms like TikTok, Instagram Reels, and YouTube Shorts dominating user attention, short-form video is where audiences are spending the most time. Video content:
Increases engagement rates significantly
Boosts conversion rates on ads and landing pages
Helps improve brand recall and trust
What Types of Videos Perform Well in Edmonton
Behind-the-Scenes Tours: Show your workspace, team, or process to humanize your business.
Client Testimonials: Capture authentic praise from local customers.
Tutorials & Tips: Educate your audience with short how-to’s related to your industry.
Event Highlights: Share footage from Edmonton community events, pop-ups, or seasonal launches.
Day-in-the-Life Content: Introduce your audience to your daily operations, especially if you’re a solopreneur or small team.
How to Optimize Videos for Local Reach
Use local keywords in titles and captions (e.g., "Top Makeup Artist in Edmonton")
Tag your location when posting on Instagram, TikTok, or Facebook
Add subtitles to improve accessibility and watch time
Cross-post on YouTube, Facebook, and LinkedIn for broader visibility
Video Marketing Tips for Small Budgets You don’t need professional videographers to get started. Your smartphone and good lighting go a long way. Consider:
Using Canva or CapCut for easy edits
Shooting in natural light
Keeping videos under 60 seconds for more views
Ready to Start Filming?
If you’re unsure where to begin, EdmontonSocialMediaMarketing.com offers video content planning, editing support, and performance tracking tailored to your business goals.
Get in touch today and start turning scrolls into sales with high-performing video content.
