2025 SEO Trends You Need to Know
(and How to Apply Them Now)
The SEO world doesn’t stand still, and neither should your strategy. As we step into 2025, the game is changing again with new trends driven by tech innovation, user behaviour shifts, and Google’s ever-evolving algorithm. If you want to stay visible (and competitive), now’s the time to adjust your approach.:)
Let’s break down the top SEO trends of 2025 and how to apply them right now to stay ahead:
1. Search Intent is Smarter (and More Specific)
Google’s algorithm is getting better at understanding what users really mean when they search. Broad, generic keywords won’t cut it anymore.
What to do:
Focus on long-tail, question-based keywords (e.g., “best social media marketing strategy for restaurants in Edmonton”).
Create content that answers real questions your ideal customer is searching for. Think blog posts, FAQs, and how-tos.
2. AI Content Needs a Human Touch
Yes, AI-generated content is everywhere, but Google is favouring high-quality, helpful content over quantity. If your content doesn’t offer value, it’s not going to rank.
What to do:
Use AI tools to streamline ideas or outlines—but make sure every piece of content is edited and enhanced by a real human (that’s where strategy and empathy live).
Prioritize E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.
3. Voice Search Optimization is Back
With more people using voice assistants and mobile search, queries are becoming more conversational. Think: “Where can I get custom blinds near me?” instead of “custom blinds Edmonton.”
What to do:
Optimize for conversational keywords.
Use natural language in your content, like you’re answering a client directly.
Add a strong local SEO strategy (Google Business Profile, local backlinks, reviews).
4. Video + SEO = Visibility Gold
Short-form and educational video content is dominating, and search engines are indexing video results more than ever before.
What to do:
Add optimized videos to your site with keyword-rich titles and descriptions.
Create short-form Reels or TikToks and embed them in relevant blog content.
Include video transcripts for added on-page SEO power.
5. Page Experience is a Ranking Factor
Google has made it clear: how fast, responsive, and mobile-friendly your site is matters.
What to do:
Run a Core Web Vitals audit using Google’s PageSpeed Insights.
Compress your images, fix mobile layout issues, and remove unnecessary scripts that slow your site down.
Ensure your site is accessible and easy to navigate, especially on a phone.
6. Zero-Click Searches Are On the Rise
More people are getting their answers directly from search results without clicking. That means it’s harder to drive traffic unless your content shows up in featured snippets or local packs.
What to do:
Structure your content using headings, bullet points, and schema markup.
Create content that directly answers common questions in 1-2 sentences.
Final Thoughts
SEO in 2025 is more dynamic than ever, but it’s still rooted in the same core principle: deliver VALUE. If you create content that helps your audience, answers their questions, and works well on a mobile, you’re already on the right track.
Need help applying these strategies to your business? We’ve got you covered.
