INSTAGRAM FOUNDATIONS

Program Overview

Instagram Foundations is a hands-on, in-person workshop designed for business owners and marketing staff who want to build a confident, consistent Instagram presence. This session cuts through the noise and gives participants a practical, current foundation they can apply immediately, including the algorithm and search changes that have reshaped Instagram in the past year. No prior social media experience required.

By the end of this workshop, participants will leave with a clear strategy, a content framework, an editing and posting workflow, and the tools to start showing up with purpose.

❋ Format

In-Person

❋ Duration

4 Hours

❋ Participants

Up to 5

❋ Investment

TBD

    • Printed participant workbook with all exercises, templates, and reference material

    • Digital resource list including tool recommendations and further reading

    • Content pillar map, keyword list, and personal sharing boundaries built during the session

    • ESMM contact information for follow-up questions

    • 10% discount on any ESMM services booked within 30 days of the workshop

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After completing this workshop,
participants will be able to

  • Explain what the Instagram algorithm currently prioritizes and why watch time, sends, and saves matter more than likes

  • Set up or audit a profile that is fully optimized for discoverability, including bio, links, and business settings

  • Define their business content pillars and use them to generate post ideas that blend education, community, and promotion

  • Understand how Instagram search and Google indexing now work together, and write captions built for both

  • Plan and structure a basic Instagram Reel using current best practices for hooks, length, and audio

  • Build a simple, low-friction editing workflow using Instagram's native tools and Canva

  • Choose the right format, Reel, carousel, static post, or Story, for a given piece of content

  • Use Stories to build trust and community, with clear personal sharing boundaries

  • Build a repeatable, sustainable posting rhythm without relying on third-party scheduling tools