INSTAGRAM FOUNDATIONS
❋ Format
In-Person
❋ Duration
4.5 Hours
❋ Participants
Up to 5
❋ Investment
$1,699 + GST*
* Groups of 5 or fewer are included in the base price. Each additional participant beyond 5 is an extra $350.
-
Instagram Foundations is a hands-on, in-person workshop designed for business owners and marketing staff who want to build a confident, consistent Instagram presence. This session cuts through the noise and gives you a practical, current foundation you can apply immediately, including the algorithm and search changes that have reshaped Instagram in the past year. No prior social media experience required.
By the end of this workshop, participants will leave with a clear strategy, a content framework, an editing and posting workflow, and the tools to start showing up with purpose.
-
Printed participant workbook with all exercises, templates, and reference material
Digital resource list including tool recommendations and further reading
Content pillar map, keyword list, and personal sharing boundaries built during the session
ESMM contact information for follow-up questions
10% discount on any ESMM services booked within 30 days of the workshop
INSTAGRAM & TIKTOK FOUNDATIONS
-
Instagram & TikTok Foundations takes everything in our Instagram workshop and helps you build a side-by-side strategy for TikTok. It’s a hands-on, in-person workshop created for business owners and marketing teams who want support in taking your Instagram and TikTok accounts to the next level. This session gives you an actionable, up-to-date foundation you can apply immediately, including the algorithm and search changes that have reshaped social algorithms. No prior social media experience required.
By the end of this workshop, participants will leave with a custom strategy, content framework, editing and posting workflow, and the tools to start showing up with purpose.
-
Printed participant workbook with all exercises, templates, and reference material
Digital resource list including tool recommendations and further reading
Content pillar map, keyword list, and personal sharing boundaries built during the session
ESMM contact information for follow-up questions
10% discount on any ESMM services booked within 30 days of the workshop
❋ Format
In-Person
❋ Duration
6.5 Hours
❋ Participants
Up to 5
❋ Investment
$1,999 + GST*
* Groups of 5 or fewer are included in the base price. Each additional participant beyond 5 is an extra $350.
After completing this workshop,
you will be able to:
Explain what the Instagram (or Instagram & TikTok) algorithm prioritizes and why watch time, sends, and saves matter more than likes
Set up or audit a profile that is fully optimized for discoverability, including bio, links, and business settings
Define business content pillars and use them to generate post ideas that blend education, community, and promotion
Understand how Instagram search and Google indexing now work together, and write captions built for both
Plan and structure a basic Instagram Reel using current best practices for hooks, length, and audio
Build a simple, low-friction editing workflow using Instagram's native tools and Canva
Choose the right format, Reel, carousel, static post, or Story, for a given piece of content
Use Stories to build trust and community, with clear personal sharing boundaries
Build a repeatable, sustainable posting rhythm without relying on third-party scheduling tools
See if you’re eligible to apply for the Canada-Alberta Productivity Grant for this workshop