Image 1 of 1
Image 1 of 1
Image 1 of 1
Image 1 of 1
If your marketing is trying to talk to everyone, it’s probably landing with no one. This is a step-by-step guide and workbook that walks you through exactly who your ideal client is, what keeps them up at night, and how to turn that into marketing that gets results.
By the end, you’ll have a complete usable client profile you (or your team) can point to every time you’re deciding what to post, write, or say.
What’s inside:
A framework covering demographics, psychographics, behaviour insights, and marketing positions.
Fill-in worksheets for every section.
A client profile builder to pull it all together into one usable document.
An action-steps section so the exercise turns into real marketing moves, not a document that sits in a drawer.
Built for business owners who are tired of marketing that doesn’t convert and ready to figure out, once and for all, who they’re actually trying to reach.
This is a digital zip file download containing two PDFs.
If your marketing is trying to talk to everyone, it’s probably landing with no one. This is a step-by-step guide and workbook that walks you through exactly who your ideal client is, what keeps them up at night, and how to turn that into marketing that gets results.
By the end, you’ll have a complete usable client profile you (or your team) can point to every time you’re deciding what to post, write, or say.
What’s inside:
A framework covering demographics, psychographics, behaviour insights, and marketing positions.
Fill-in worksheets for every section.
A client profile builder to pull it all together into one usable document.
An action-steps section so the exercise turns into real marketing moves, not a document that sits in a drawer.
Built for business owners who are tired of marketing that doesn’t convert and ready to figure out, once and for all, who they’re actually trying to reach.
This is a digital zip file download containing two PDFs.